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Alpha Animation Appoints Alex Schwartz Head of Production

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alexschwartz_0229Alex Schwartz has joined Alpha Animation as Head of Production, it was announced today by CEO Bob Bacon. In her new role, Schwartz will oversee creative development through production on Alpha’s animated feature slate. The division will produce animated features for worldwide distribution and will look to develop original material as well as leverage existing IP.

Alex brings a wealth of experience, great talent relationships, and a proven ability to identify and develop great ideas into great films.

-Bob Bacon, Alpha Animation CEO

Alex will be key to helping Alpha Animation achieve its goal of becoming a destination for filmmakers and artists looking to produce globally-appealing feature animation in a supportive and creatively-driven environment.

-Chen De Rong, Alpha Interactive Entertainment Division Chief Executive Officer

I’m excited to have the opportunity to work with Bob as we build this division from the ground up. We are extremely fortunate to have such tremendous support from a parent company like Alpha Group.

-Alex Schwartz, Alpha Animation Head of Production

Alpha Animation is a division of China-based Alpha Group Co Ltd, which was originally founded in 1993. Alpha Group is now the largest animation group and a leading pan-entertainment platform in China after it transformed itself from a toy-oriented company. Besides the recent formation of Alpha Animation, Alpha Group also recently established an L.A.-based live-action feature film development company called Alpha Pictures to focus on developing U.S.-China co-productions based on properties from U17.com, the largest online comic book platform in China.

Prior to Alpha, Schwartz was Head of Development at DreamWorks Animation, involved in the development and production of films including How To Train Your Dragon, Shrek 4, Puss in Boots, The Croods and Home. She also produced the animated feature film Mr. Peabody & Sherman with director Rob Minkoff. She will serve as executive producer on Storyscape Entertainment’s live-action remake of The Toxic Avenger, which will be helmed by Conrad Vernon. Before joining DreamWorks, Schwartz was Head of Production at Walden Media, overseeing a slate that included Holes, The Lion, The Witch and the Wardrobe, Bridge to Terabithia, Charlotte’s Web and Journey to the Center of the Earth. She began her film career at Walt Disney Studio’s Touchstone Pictures working on many successful comedies including Sister Act, Romy & Michelle’s High School Reunion and Rushmore.

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