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CelAction partners with Digital Video to promote traditional animation software

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London, United Kingdom – Digital Video and CelAction, two of the leading European animation software developers, announced today a strategic partnership which sees CelAction reselling and marketing Digital Video’s well-respected Toonz product range to complement their portfolio.

Toonz Harlequin is full-featured software for traditional animation used by some of the most prestigious animation studios in the world, allowing both scanned drawings and paperless digital drawings to be coloured, manipulated and animated with a full range of compositing effects. Toonz Bravo is a slimmed-down version of Harlequin that focuses on just the paperless aspects of production. Both versions feature the innovative Plastic tool for deforming vector and bitmap images.

“CelAction are a growing company with global ambitions and a lot of experience in the industry on key productions,” said Digital Video’s Claudio Mattei. “They are the perfect partners for us to confirm Toonz as the number one product for hand-drawn animation.”

“We’re extremely proud to be chosen by Digital Video to represent their distinguished and much-loved products,” said Andy Blazdell, CEO of CelAction. “Now we can add traditional animation to our range of software solutions, giving us the ability to cater to all companies in the 2D animation market.”

CelAction are also very active in the educational field, and believe Toonz Harlequin is the ideal way to preserve hand-drawn animation skills.

“We’ve had a lot of enquiries recently from educators looking for ink-and-paint software that maintains the detail of the original drawing exactly, without losing the charm and artistry,” continued Andy. “Toonz Harlequin is by far the best software for scanning in animation from paper, and will go a long way to stop these skills being lost forever.”

Toonz Harlequin and Toonz Bravo are available for Windows and Mac OSX.

About Digital Video S.p.A
Founded in 1992 and based in Rome and Naples (Italy), Digital Video’s mission is to develop state of the art technologies for the animation industry and for hobbyists and students interested in animation production. Its flagship product, Toonz, is used by thousands of animators all over the world, including ground-breaking companies such as Studio Ghibli, Folimage and Rough Draft Studios.

For more information about Digital Video, please visit toonz.com.

About CelAction Ltd.
London-based CelAction has been providing animation software solutions to the 2D industry for over 15 years, helping to create massively successful shows such as Peppa Pig, Sarah & Duck and Charlie & Lola. Their main product, CelAction2D, allows small teams of animators to work on very complicated shows using advanced skeletal-based rigs, creating high-quality animation in short time-frames, in a variety of visual styles.

For more information about CelAction, please visit celaction.com

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