DDB Canada launches new campaign for “scorching” hot ride
Skwigly
Centered around the premise that it’s a scorching hot ride, DDB Canada placed the Subaru BRZ at the centre of the execution and scorched, burned and melted its surroundings.
In the launch video, “Scorched”, the BRZ heats-up a parking garage. Slick and stylish, the film, directed by Radke’s Common Good, introduces the hotly anticipated BRZ as it heats-up a parking garage. In addition to directing “Scorched”, Common Good also completed the VFX on the spot making puddles boil, water sizzle, paint bubble and digitally lighting stuff on fire.
Credits:
Online Film “Scorched”
Agency: DDB Canada/Toronto
Creative Directors: Denise Rossetto, Todd Mackie
ACD: Paul Riss, Adam Bailey
Copywriter: Adam Bailey
Art Director: Paul Riss
Agency Producer: Ken Rodger
Account Team: Michael Davidson (SVP, Business Unit Director), Peter Brough (Account Director), Julia Morris (Sr. Account Executive)
Media Company: OMD
Production Company: Radke
Director: Common Good
Common Good Creative Directors: Eric Makila, Jamie Webster, Jordan Clarke
Executive Producers Common Good: Marie-Pierre Touré, Stefanie Kouverianos
Executive Producer Radke: Miriana DiQuinzio
Line Producer: Dwight Phipps
Director of Photography: Chris Mably
Editorial: Ross Birchall, Bijou Editorial
VFX: Common Good
VFX Supervisor: Alex Avram
Post-Production: Alter Ego
Colourist: Erin Whipp, Alter Ego
Online Editor: Darren Achim
Music: “Execute” by Excision