Kirsten Lepore creates short film in the back of a MINI
Skwigly
MINI USA have launched their Created in a Countryman creative campaign to help showcase the spacious and versatile cargo space of the 2019 MINI Countryman. To do so in a unique and innovative way, MINI USA – in partnership with 360i – tapped stop-motion animator Kirsten Lepore of Hi Stranger fame and diorama-duo Nix + Gerber to create short films in the cargo space of the biggest, most adventurous MINI ever built.
This campaign intends to demonstrate how the MINI Countryman offers the space and versatility to handle even the biggest adventures. The quality and creativity of the concepts conceived by these talented artists also align well with MINI’s design philosophy around the creative use of space, and our support of art and culture.
-Patrick McKenna, Department Head, MINI Brand Communications
Kirsten Lepore’s aquatic adventure Underwater was designed using 20 sheets of high-grade paper reinforced with everything from toothpicks and skewers to large wooden dowels, while an overlay of plexiglass gave the ocean a shimmering quality throughout the 672 hand-placed frames required to create the film.
Each of the intricate, labor-intensive executions took about three days to craft and film, and utilized unique approaches to tactile, hand-crafted works of art intended to be displayed through multiple digital channels.
Underwater by Kirsten Lepore will be featured at The Other Art Fair in Los Angeles from October 24 – 28.