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H is for Healthy (Sesame Street)

2015 // Childrens, Educational Film, Short Film, Digital 2D

1:11
mins

Dir: Robert Grieves


What is the film about?

Having seen my film SAUSAGE, Sesame Street commissioned me to create something with the same style and energy. Continuing the theme of quality food, the film’s designed to get kids excited about buy avodart online healthy eating.

Having written then lyrics, I got the guys who made SAUSAGE’s soundtrack to create the music and sound design, with cool vocals from Chiara Hunter.

What influenced it?

Following the festival and online success of his debut film, SAUSAGE, Grieves was asked by producers of the iconic children’s show to create a short film that inspires and entertains children about the same theme of healthy eating.

A little background information...

Sesame Street found SAUSAGE on industry leading site Short Of The Week and contacted Grieves directly, reflecting a change in the way big brands are commissioning animation, going straight to the talent rather than the traditional agency route. Robert sees only benefits in this; ‘More and more clients are realising that by contacting animators and directors directly, they not only save on agency overheads, but have a unbroken line of contact with the very person creating their work. This process has been standard with smaller brands over the years, but now even Adidas has become a direct client of mine through direct contact.’

 

How was the film made?

The commission came about in a manner most film makers can only dream of: a world class client looking for an expansion of the artist’s style and themes while allowing for true creative freedom. In fact, Grieves says the brief was the most open one he’s experienced on a commercial job. Sesame Street provided the title and brief description of the theme to be explored, the rest of the concept, from words and music to character design and style were left to Robert.

Enjoying the creative freedom allowed by Sesame Street, Robert called on the same team that gave SAUSAGE its unique and uplifting soundtrack, composer Utters and sound designer Leaf Troup. Newcomer to the team Chiara Hunter provided the powerful vocals.

@lewisheriz
Lewis Heriz
@themooks @skwigly Yeah! That's when it becomes << actual magic >>
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@themooks
James Howard
@lewisheriz @skwigly That first time you see it move is such a buzz and then you add sound and it just enters a whole new stratosphere.
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@lewisheriz
Lewis Heriz
@themooks @skwigly I know it's kind of obvious, but I used to see it as 'important but secondary'. I don't see it as secondary any more.
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@themooks
James Howard
@lewisheriz @skwigly Sound does bring it to life.
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