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Met Office Christmasd Campaign Cartoons

2016 // Comedy, Commercial, Informational Film, Digital 2D

0:30
mins

Dir: Jon Price - Drive Creative Studio


What is the film about?

A series of 3 comical social media cartoons produced for the Met Office – the UK’s national weather service – to create awareness of the need to be prepared for the wintery weather over the Christmas period.

‘Look after your(s)elf this Christmas’ was created by Drive to serve as a campaign concept and allow us to create the amusing North Pole narratives of Santa becoming progressively fed up with the ill-fated hijinks of his elf companion… If only he had checked the Met Office weather app!

What influenced it?

Vector graphics, Warner Bros. Cartoons, Hanna-Barbera, Family Guy, anime

A little background information...

The Met Office commissioned Drive to create social media video material that would create awareness of the Met Office weather app, be humorous and engaging while promoting the need to be prepared for the wintery weather over the Christmas period.

By downloading the Met Office’s weather app, you can be one step ahead of the weather over the Christmas holidays.

How was the film made?

All storyboarding, animation, illustration and voice-acting was completed in-house at Drive Creative Studio.

Illustration in Adobe Illustrator, animation in Adobe After Effects, edit and sound in Adobe Premiere.

@lewisheriz
Lewis Heriz
@themooks @skwigly Yeah! That's when it becomes << actual magic >>
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James Howard
@lewisheriz @skwigly That first time you see it move is such a buzz and then you add sound and it just enters a whole new stratosphere.
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@lewisheriz
Lewis Heriz
@themooks @skwigly I know it's kind of obvious, but I used to see it as 'important but secondary'. I don't see it as secondary any more.
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@themooks
James Howard
@lewisheriz @skwigly Sound does bring it to life.
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