APC secures Isadora Moon sales, appoints new Head of International Sales
Skwigly
APC Kids, part of leading production and distribution group APC Studios, has secured the first raft of sales for Kelebek Media’s 2D animated kids series Isadora Moon.
Isadora Moon (APC Kids, image via Liberi)
SVT (Sweden), NRK (Norway), Knowledge Kids (Canada), RTBF (Belgium), YLE (Finland), Noga Communications (Israel) have all come on board the new series which is based on the global publishing phenomenon created and written by Harriet Muncaster. The 48 x 11’ and 2 x 22’ series is produced by UK independent production company Kelebek Media for Warner Bros. Discovery (US) & Sky Kids (UK) with the participation of Kidsme (Italy).
With over five million copies of Isadora Moon books sold worldwide in 36 different languages, the character has a huge following among children globally. APC Kids holds worldwide distribution rights for the series, excluding the US and UK and Italy.
Isadora is half fairy, half vampire and 100% unique! She has incredible fairy and vampire skills that she’s learning to hone – leading to all sorts of astonishing adventures in the human world as well as with her magical family and friends.
Lionel Marty, Managing Director of APC Kids, said:
Isadora Moon is a magical, vibrant series with an enchanting protagonist who is discovering her place in the world and learning about self-acceptance. We are thrilled that so many leading broadcasters have already picked up the show which will resonate with children around the world.
This week also sees the appointment of Julie Mateille as APC Studios’ new Head of International Sales. She will oversee both the sales teams of APC, seconded by sales executives Oscar Iragui and Ilana Bouneau (who has recently arrived from Newen Connect) reporting in to joint CEOs Emmanuelle Guilbart and Laurent Boissel, and of APC Kids, seconded by sales executive Albertine Lacarrière and reporting in to Managing Director Lionel Marty.
Julie Mateille (Image via Liberi)
Julie joins APC Studios with a wealth of experience in global TV distribution, holding several senior sales positions in London and Budapest including roles for All3Media International and ViacomCBS.
Most recently she was Director Content Distribution and Partnership at Animaj, based in Paris with previous positions including Senior Manager International Sales and Acquisition at Mediawan Kids & Family, and Sales Manager & Kids Content Acquisition at Lagardère.
Laurent Boissel and Emmanuelle Guilbart, Joint-CEOs and Co-Founders at APC Studios, said:
Julie has an incredible track record in global sales, having worked with some of the leading distributors in London and Paris. We are thrilled that she is joining both the APC and APC Kids sales teams as we start to roll out new titles across scripted unscripted and kids at the upcoming MIPTV.