Banijay Kids & Family Expands Third‑Party Representation with Digital Acquisitions
Skwigly
Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces a significant wave of deals to represent third-party properties across its digital network.
With established, dedicated digital operations, Banijay Kids & Family has a proven track record amplifying IP across platforms worldwide, both from its own portfolio which includes Totally Spies! and Mister Maker, and third-party titles such as Horrid Henry. The newly secured deals bring in globally recognised brands and premium family content, spanning animation, family films, preschool, and comedy. All titles will roll out across Banijay Kids & Family’s ZeeKay network of YouTube channels and digital touchpoints.
Simon’s Cat (Banijay UK)
The new titles include short‑form episodes of Simon’s Cat (part of Banijay UK); a collection of animated and family tiles from Signature Entertainment, including Moomin and Maya the Bee specials, and films Combat Wombat, The Elfkins, Dreambuilders, Ainbo: Spirit of the Amazon, Cinderella and Spy Cat; from Britt Allcroft Productions, a suite of Mumfie titles including three specials and seasons 1–3; preschool favourites from Hoho Rights spanning Cloud Babies, Shane the Chef, Abadas, and Chickpea and Friends; and Ella Gator episodes and specials from CeREELs.
These are exceptional brands from world‑class creators, and we’re partnering closely to ensure these fantastic brands thrive across digital platforms. These new partnerships underscore our continued success in strengthening the digital presence of premium kids’ IP and highlight our growing reputation as an expert digital home for third‑party brands.
-Dan Lewsey (Global Head of Digital, Banijay Kids & Family)
Ella Gator (Banijay/CeREELs)
Banijay Kids & Family continues to cement its position as a go‑to digital partner for premium IP owners worldwide. Leveraging deep expertise in content strategy and audience growth, the division remains committed to helping brands thrive in an increasingly competitive digital landscape. Year-on-year, its specialised in‑house team delivers tailor‑made strategies spanning audience development, channel management, short‑form optimisation, and franchise‑focused growth.
Led by Benoît Di Sabatino, Banijay Kids & Family is part of media and entertainment powerhouse Banijay Entertainment. Its collective of first-class producers and talent is behind some of the biggest kids’ brands in the world. As brand builders and experts at amplifying IP, it delivers creative and impactful 360 brand strategies for its shows.