Blind Pig Partners with Disney for Groundbreaking Sphere Display at Las Vegas Grand Prix
Skwigly
Disney x F1 Sphere (Blind Pig)
Blind Pig has created a new animated piece for Disney and F1’s “Fuel the Magic” campaign, shown on the Las Vegas Sphere during the Grand Prix weekend. As one of the studios invited to contribute sponsor content for the event, they brought their character and motion expertise to a unique and highly visible canvas.
The ambitious collaboration saw The Sphere transform into a dynamic celebration of speed, storytelling, and Disney magic. Visible to both trackside spectators and viewers worldwide, the project represents one of the most technically demanding undertakings in Blind Pig’s history.
It required the studio to craft animations that were specifically optimised for the wraparound format, while capturing the energy of Formula 1 and Disney’s signature enchantment.
Disney x F1 Sphere (Blind Pig)
This really was a new frontier for our animation team. The Sphere isn’t just a screen – it’s an immersive canvas that demands a complete rethink of our creative approach. We wanted to create something that honoured both the precision and speed of Formula 1 and the timeless magic of Disney. The result is a visual experience that feels alive, dynamic, and is definitely hard to miss. Seeing it come to life, right there on the Strip as the cars raced past, was an amazing moment for the whole team.
-Ric Comline, Executive Creative Director at Blind Pig
The Blind Pig team tailored the animation to fit the Sphere’s unusual geometry and display requirements, working closely with the Sphere team to ensure it landed as intended.
Our team worked around the clock, conducting extensive technical testing to ensure flawless playback. It’s a testament to our team’s dedication and expertise that we delivered something this complex in a short space of time.
-Josephine Gallagher, Executive Producer on the project
Disney x F1 Sphere (Blind Pig)
We wanted the animation to reflect both the energy of F1 and Disney’s storytelling. We pushed our 3D and motion design tools to create race-paced sequences, and adapted our workflow to the Sphere’s unique format. It was a challenging brief and a rewarding one.
-Sean Cooper, 3D Creative Director at Blind Pig
The Disney x Formula 1 partnership, which extends through the 2027 season, represents a bold fusion of world-class motorsport and Disney’s renowned creative excellence. The Sphere activation at Las Vegas serves as the campaign’s centerpiece, introducing fans worldwide to an unprecedented blend of entertainment and racing spectacle.
The Blind Pig animation was featured prominently throughout the race weekend, visible on the Sphere and integrated into broadcast coverage reaching millions of viewers globally.