Brighton-Based Studio The Tin Bear Project, Joins Forces With Emma Thomspon To Create School Food Campaign Film
Skwigly
Brighton-based, BAFTA-winning animation studio The Tin Bear Project have partnered with The Food Foundation to launch a powerful campaign film narrated by Dame Emma Thompson and four young people from across the UK with lived experience of food insecurity. The film, ‘The Lunch They Deserve’, seeks to focus the nation on the need for better school food standards: here are currently 4.5 million children growing up in poverty in the UK and for many of them a healthy diet is unaffordable. School meals have the potential to ensure these young people have access to a nutritious, hot meal that will help to keep them healthy.
The film, created by multi-Bafta winning animators The Tin Bear Project and funded by Trust for London and The National Lottery Community Fund, can be viewed below:
School lunchtime is the golden opportunity for society to step up, to serve great food to our young people and by doing so support families, the NHS and our communities. Every child has the right to healthy food. Let’s get it right in all our schools. Let’s give all our kids the lunch they deserve so that they can thrive.
Dame Emma Thompson, Actor and Food Foundation Celebrity Ambassador
We’ve had the evidence for years – good school food transforms children’s health, learning, attendance and wellbeing. Yet we still have a system where some children eat well at school and others don’t. That’s outrageous. School meals are the UK’s biggest and most important restaurant chain, and it’s failing too many of its customers. It’s long past time for government to properly update 20-year-old standards and actually enforce them.
Jamie Oliver, Chef and School Food Campaigner
Earlier this year the government announced that from September 2026 the provision of Free School Meals will be extended to all children from households in receipt of Universal Credit. The government also pledged to improve school food standards, with Keir Starmer again publicly affirming his commitment to quality school food at an event at Number 10 Downing Street in November.
The announcement of the expansion of Free School Meals was celebrated by Emma Thompson and the Young Food Ambassadors who campaigned side by side on this issue for a number of years. They are now joining The Food Foundation’s call for further bold action from government that will create a turning point in school food standards, and consequently in child health, in 2026 alongside the expansion of free school meals.
Both myself and Oli Smyth are parents as well as animation creators and the chance to use our craft of hand drawn 2D storytelling to get a hugely important message out as widely as possible was irresistible. Ultra Processed Food is everywhere and has snuck in to our kids schools masquerading as ‘nutrition’, which could not be further from the truth, nor could it be more important that our children are properly nourished. Animation is one of the greatest communication tools humans have and we are delighted that the Food Foundation chose to wield it with us.
Embedded in the project from the start we found the young ambassadors to be laser-focussed on improving standards with a clarity of purpose that is inspirational. We hope this film will inform those who don’t know, and galvanise those who should know better to better take care of our children’s health and futures.
Ceri Barnes, The Tin Bear Project,
The Tin Bear Project – Ceri Barnes and Oliver Smyth
The Young Food Ambassadors are a diverse group of young activists from around the UK, campaigning both in their own communities and on a national level for the right of all people to be able to access healthy and affordable food. Many have lived or living experience of food insecurity. In ‘The Lunch They Deserve’, Emma Thompson narrates alongside Nausheen, 15, from Northern Ireland; Rylee, 15, from Somerset; Emmanuela, 17, from London; and Adama, 17, from Newcastle.
Mandatory school food standards do currently exist, but they do not take into account recent nutritional recommendations. Another key problem is that compliance with the standards is not monitored, so no one is checking the food schools are providing to our children.
Free School Meals are one of the most powerful tools available to protect children from food insecurity, give some relief to families that are struggling with the rising cost of food, and address health inequalities across the UK. As Free School Meals are rolled out to more vulnerable children, standards must also be updated and properly monitored to improve child health and educational outcomes.
Children from the lowest income households suffer the most from diet related ill health, and are on average shorter. We know that currently in the UK fewer than 10% of teenagers eat enough fruit and vegetables, over a third of children are living with overweight or obesity by the age of 11 and young people’s risk of type 2 diabetes has increased by 22% in the last five years. The video makes the point that this is very much a disease of modern times created by the food we are giving to our children. Tooth decay, linked to sugar consumption, also stands as the leading cause of hospital admissions for children.