LADO Animation establishes US base in New York
Skwigly
LADO Animation, the Brazilian animation and design studio with a growing international footprint, has expanded its operations to the United States with the appointment of Victoria Dal Bello as its New York–based Commercial and New Business Representative.
The move strengthens LADO’s presence in a key global market. Today, more than 70% of the studio’s revenue comes from outside Brazil, supported by work for Google, Vivo, BMW, Amazon, Pfizer, Lilly, Johnson & Johnson, and others. LADO also co-produced In Transit, created by Area 23, which won the Grand Prix at the Clio Awards.
This step is a natural progression for us. Project volume and opportunities in the U.S. have grown significantly. It became clear we needed someone fully focused on building relationships in this market. Victoria already knew the studio well from our rebranding process years ago and shares our business perspective.
-Luciana Pessoa (Partner and Executive Director, LADO)
Victoria Dal Bello
Dal Bello’s background includes roles at Itaú, Kantar, Zup Innovation, OutSystems and Pandora. Before moving to New York, she lived in Madrid and was active in events and networking across the advertising and technology ecosystem.
My career has not been exclusively in animation, but always centered on understanding people, brands and experiences. When I worked with LADO on its rebranding, the synergy was already there. Being in New York now and reconnecting with the team makes perfect sense.
-Victoria Dal Bello
According to Pessoa, the New York presence will support in-person meetings, new business development and closer collaboration with local partners. She adds that recent shifts in the industry reinforce the timing:
Animation has always been relevant, but artificial intelligence is redefining what’s possible. Our approach brings together craft, technology and flexibility. Combined with our experience in global co-productions, this has been key in working with agencies and brands in multiple countries.