The Lapland Group announce the launch of Lapland Studios division with inaugural Animation Series ‘Lumo The Lapland Reindeer’
Skwigly
Lumo the Lapland Reindeer (Lapland Studios)
Lapland Studios today announce a brand new animation series Lumo the Lapland Reindeer, a 30-episode series focusing on the story of Lumo and his discovery of the magical Lapland World. The series follows four characters, focusing on targeting pre-school children in a heartwarming display of curiosity, exploration and discovery. Designed to show children that every new experience, big or small, is an adventure and part of growing up.
The series production, led by Head Of Lapland Studios; Chris Battle, will air its first episode on Friday 12th December and drop 2 episodes weekly. The launch of Lapland Studios division marks a monumental year for The Lapland Group, with the launch of the Store and Foundation divisions, alongside the sell-out Live event which attracts over 400,000 families at sites in Ascot and Manchester, each festive season.
Lapland Studios represents a major step forward in our mission to bring the world of Lapland to more families globally. By expanding beyond the live experience, we are able to scale our storytelling to more children, in ways that were never possible before. Lumo The Lapland Reindeer is the first animation by Studios, and we are thrilled to begin this next chapter of growth.
-Chris Battle (Head of Lapland Studios)
Lumo The Lapland Reindeer, a direct to digital series which which will air via YouTube Kids, has been developed alongside TeamFalco, using audience affinity to form the concept for this platform. The creative was developed in-house at Lapland Studios under the direction of Chris Battle, Creative Production by Melissa Czaja, previously of WildBrain and James Baker, Chair of Lapland Studios, and previously President of Red Arrow Studios. The animation is by Kulfi Collective.
Our purpose has always been to nurture and celebrate belief in Father Christmas to make Christmas wondrous for families. There can be no belief without story, so expanding the Lapland Universe via Lapland Studios feels like a natural evolution. Lumo the Lapland Reindeer if the first of many stories that will help us share the magic with children everywhere.
-Mike & Alison Battle (Founders, The Lapland Group)
It’s exciting to work with a team that actually engages with the nuances. YouTube is crowded, so helping the Lapland creative team cut through the saturation for Lumo with our audience affinity insights and discovery-driven creative was exactly the kind of focused, YouTube-first work we like to do.
-Nico Lockhart (Managing Director, TeamFalco)