Magic Light Pictures’ hit preschool show ‘Pip and Posy’ launches in the US
Skwigly
Pip and Posy (52 x 7’), the BAFTA-nominated animated series for three to five-year-olds from Magic Light Pictures, is now set to charm the US when it launches there this summer.
Pip & Posy (Magic Light Pictures)
Multiple Oscar ® nominated Magic Light Pictures have partnered with Sensical, the leading US Kids FAST, AVOD and SVOD streaming service from Cricket Media, to bring the playful and funny adventures of best friends, Pip and Posy, to American audiences.
Simultaneously, Magic Light is launching Pip and Posy on its YouTube channel in the US, including making themed compilations and all full episodes available to viewers in the territory.
A huge hit since its launch on Channel 5’s Milkshake! and Sky Kids in the UK in 2021, Pip and Posy has proved equally popular around the world, having been sold to multiple international territories across Europe and as far afield as Australia, Canada and Asia. Now the delightful duo are looking for playmates across the US thanks to Sensical’s free, safe, ad-supported streaming service, which is available as a branded app on, smart TVs and mobile devices and via live streaming channels and the sensical.tv website.
Operated by Cricket Media, Sensical uses the most comprehensive child development standards and proven science to curate the largest collection of healthy content for kids aged 2-10+.
The first pre-school series from Magic Light Pictures, Pip and Posy is inspired by the hugely popular books from award-winning illustrator Axel Scheffler. Pip and Posy are best friends whose lives revolve around a wonderful world of play. Packed with warmth and comedy, the series is a joyful celebration of their great friendship, its laughter and games, its ups and downs.
Making friends is key to the development of children’s social skills and emotional intelligence. Pip and Posy shows preschoolers how to see the world from someone else’s point of view, and how to build lasting friendships with kindness, resilience, and flexibility.
Muriel Thomas, International Distribution Director, Magic Light Pictures said:
We are very proud of the success of Pip and Posy, our first-ever kids’ series, and thrilled that it is proving popular globally too. Now we’re set for another exciting milestone with its US launch, and we couldn’t wish for better partners there than Sensical. We can’t wait to see the reaction from their young viewers to these wonderful stories of friendship and play.
Sharon Cohen, CMO Sensical, said:
We’re delighted to welcome the fabulous Pip and Posy to the Sensical family. We are always on the lookout for high-quality content that combines educational value with entertainment. With its beautifully crafted stories of creative play, friendship and problem-solving, Pip and Posy is a perfect fit for us and we’re confident our young viewers will love it as much as we do.
Pip and Posy is based on characters from Nosy Crow’s million-selling picture book series from multi-award-winning illustrator Axel Scheffler, first published in 2011.
Magic Light Pictures holds the global distribution and merchandising rights to Pip and Posy (excluding publishing) and has launched a full consumer products programme to complement the property.