WildBrain’s Strawberry Shortcake bakes up new content in lead-up to 50th anniversary
Skwigly
As WildBrain, a global leader in family entertainment, is set to launch its brand-new CG-animated series, Strawberry Shortcake’s Bake Shop, the company is headed to Brand Licensing Europe with a robust slate of new licensing partnerships for its beloved Strawberry Shortcake franchise. Premiering October 16 on the official Strawberry Shortcake YouTube channel on the WildBrain Network, with the full 26 x 3’-episode season rolling out over the following year, the new bite-sized series follows Strawberry and her Berry Besties as they bake the world a better place one sweet treat at a time.
Image: WildBrain
Ahead of launch, WildBrain unveiled the official series trailer and poster art, offering fans their first glimpse at the full cast of Strawberry’s Berry Besties—including beloved characters Orange Blossom, Blueberry Muffin, Huckleberry Pie, Raspberry Tart, Apple Dumplin’ and Custard—in their all-new CG looks inspired by their classic 1980s designs.
Building global momentum towards Strawberry Shortcake’s 50th anniversary in 2028, the franchise has also launched its “Purrfect Pets” campaign celebrating the beloved animal companions of Strawberry Shortcake and her Berry Besties through new content, activities and pet-inspired products, which will be followed by the “Berry Bake Shop” campaign in fall 2027 celebrating the friendships formed while sharing sweet treats and special moments together. New content, brand campaigns and fan activations continue to celebrate the World of Strawberry Shortcake and her friends, creating fresh opportunities for fans and partners to embrace the franchise’s enduring themes of friendship, kindness and community.
Fans love Strawberry Shortcake because of the warm memories of childhood the brand evokes and the shared experiences they have with their kids today. People who grew up with the brand continue to find new ways to engage with it, while a whole new generation of young kids are discovering her for the first time. That enduring connection, supported with fresh content and new consumer products, is creating exciting opportunities for fans and partners alike as Strawberry Shortcake heads towards her 50th anniversary in 2028.
-Ben Peace, EVP Franchise, WildBrain
To learn more about WildBrain’s licensing partnerships for Strawberry Shortcake, visit wildbrain.com