Nexus Design Studio, a division of the BAFTA, Emmy and Cannes Grand Prix-winning global creative company Nexus Studios dedicated to motion design, has created This is Your Brain on Food – nine compelling films for Postmates “illustrating the unique, visceral sensations evoked by that first delectable bite of food”. Directed by Nexus Design Studio’s Creative Director Harry Butt, each film presents a focus on a variety of dishes available through the Postmates app, “from the fiery thrill of Nashville Hot Chicken to the bouncy world of Boba tea and the serene joy of sushi”.

This was a major opportunity for Nexus Design Studio to show what it does best – a style agnostic execution under a single creative direction. We are bringing in the talent of our studio in-house and turning to our pool of trusted partners and directors to produce specific niche styles where necessary.

My goal was to immerse the audience in the personal moment of savouring the first bite of their favourite dish and the full range of experiences that come with it by going really specific in the storylines. Whether it’s to chase the high of spicy food, to kick-start a sugar rush, or to jolt your body into action from a healthy juice shot. After writing each mini-narrative, we set the tone and partnered each film with incredibly talented artists who brought each story to life in their own distinct style.

-Harry Butt (Creative Director, Nexus Design Studio)

Developed by Postmates’ LA-based creative agency, Mother, the collection of short, mixed-media pieces were brought to life by a team of creatives selected by Butt, spanning directors, animators, and designers. The artists involved include Veronica Solomon, Gustaf Holtenäs, Angela Kirkwood, Dante Zaballa, Double Up Studio, bus.group, alongside Nexus Studios veterans Laurie Rowan, Shynola, Jack Cunningham, and Fantasista Utamaro. The end result sees each film imbued with its own distinct visual voice and creative approach, with a range of styles and method including stop-motion, CG, 2D and scratch-on-film.

See more of Nexus Design Studio’s work at nexusstudios.com

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The new division dedicated to motion design from the BAFTA, Emmy and Cannes Grand Prix-winning global creative company, Nexus Studios, draws on the company’s core values, such as high-quality creative and premium experimentation, while also embarking on a mission to produce disruptive design-first campaigns for brands.

Spearheaded by Creative Director, Harry Butt, Nexus Design Studio aims to respond to client needs with agile and thoughtful creative solutions. Services include crafting typographic-led motion design, CG product films and bespoke motion brand identities.

Harry brings with him an extensive multi-discipline portfolio. Described as a “Jack of all trades and master of them too” by It’s Nice That, his aesthetic is informed by hypnotic motion, clean silhouettes, and colourful design. His exploration across technique with digital and animation tools has resulted in a body of work that is simultaneously experimental and satisfying. Previous clients include Nike, Boiler Room, Sony Music, Instagram and Chloé.

Nexus Design Studio is an exciting creative offering that offers a new way for us to work with our clients, in parallel to our world-class roster of directors. Increasingly we’ve seen demand from our clients to work with us in a creative director-led way and with design as the solution. Many of our clients seek greater long-term partnerships and a deeper understanding of their unique day-to-day needs. Nexus Design Studio now formalises that process. Harry brings his unique vision and leadership to this new team and an ability to collaborate with the incredible talent at Nexus. We think this is an apt and timely addition to how we can work with our clients.

-Chris O’Reilly (Co-Founder and Chief Creative Officer, Nexus Studios)

After running my own small animation studio and having the time to experiment over the years, I’m excited to use the well-oiled machine of Nexus Studios to facilitate the weird ideas, the sleek slick motion design, the off-kilter 3D spots – in a quick, agile, responsive manner. Placed here with the raw talent of the studio at our fingertips it all feels a bit like cheating.

-Harry Butt (Creative Director, Nexus Design Studio)

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