TwelveP Animation Expands YouTube business with new hubs and distribution deals
Skwigly
Kids content specialist TwelveP Animation has signed a raft of international YouTube content distribution deals across its own and third-party slate, as well as growing its own network of channels, underscoring its expertise across both digital and broadcast sales and IP management globally.
In Canada, Epic Story World has snapped up digital rights for its channels in English, Arabic, Chinese, Spanish and Portuguese to Claymotions, an animated edu-tainment preschool show with episodes that cover key thematic blocks: numbers, animals, music, vehicles and plants.
In further YouTube sales deals, India-based Yoboho New Media has licensed animated musical preschool series Rockoons for distribution on its global network of digital channels. The deal for Rockoons follows hot on the heels of an agreement with El Reino Infantil, the top Latin American YouTube Network, to stream the two‑season preschool musical series on its hubs in English, Spanish and Portuguese.
Orange Moo Cow (TwelveP/Fixitoons)
In the Middle East, TwelveP has partnered with Fixitoons on launching the animated preschool show Orange Moo Cow on YouTube. The regional deal for Orange Moo Cow follows news that MENA channel powerhouse Spacetoon and TwelveP joined forces to co-produce special episodes of the show to celebrate local holidays such as Eid-al-Adha and Mother’s Day featuring exclusive festive-themed content and original short songs designed to engage audiences and strengthen family bonds. Orange Moo Cow is one of the most-watched preschool titles on Spacetoon TV in MENA.
Singapore-based Powerkids Entertainment has also snapped up YouTube rights to the most popular shows from the TwelveP slate including Orange Moo Cow and Rockoons. The deal builds on the existing partnership between Powerkids and TwelveP for co-production on Adventures of Akira & Mowgli, an exciting new spin-off of the cherished The Jungle Book animated franchise.
TwelveP is also expanding its owned YouTube network to seven channels and six hub channels featuring the best in animated content for kids across key themes including preschool, songs, animals. The channels encompass multiple language options including English, Spanish, Arabic and related dialects.
Katerina Pshenitsyna, General Manager, TwelveP Animation said:
We’re seeing significant increase in demand for YouTube and digital rights across our sales catalogue and these deals, plus the expansion of our own digital network, highlights our strong position to exploit these rights globally. As the content business evolves, this component will become even more key for distribution, so we are well placed to offer crucial expertise in omni-platform sales to grow IP globally.