Wallace & Gromit star in Barbour’s 2025 Christmas Campaign
Skwigly
Aardman/Barbour
Following two successful years of festive collaborations with Shaun the Sheep, Barbour is once again partnering with Aardman for its eagerly anticipated 2025 Christmas advert, this time starring the much loved duo Wallace & Gromit.
Accompanying this year’s advert, Barbour has created a limited-edition run of Re-loved Wallace & Gromit inspired wax jackets, with all proceeds going to Oxfam.
Both heart-warming and humorous in nature, the advert introduces viewers to Wallace’s latest contraption: the Gift-o-matic. Wrapped in Barbour’s festive Winterberry tartan, exclusive and limited for this season, the Gift-o-matic is a tartan-wrapped robot designed to make festive gift giving effortless, the machine can gift, wrap, unwrap and even pull a celebratory cracker.
Wallace and Gromit have always embodied warmth, eccentricity, and quintessential British charm, which makes them a wonderful fit for Barbour’s Christmas storytelling. The Gift-o-matic is a classic Wallace invention – brilliant but with a few hiccups – and we’re delighted to share this playful, festive tale with audiences this year, in hope that the love, craft, warmth and humour bring big smiles this Christmas.
-Nick Park, creator of Wallace & Gromit
We are excited to be continuing our partnership with Aardman for another year; a brand, like Barbour, that is renowned for its heritage, nostalgia, craftmanship and meticulous detail. This year’s film brings a light-hearted charm to Barbour’s Original and Authentic Tartans including the Classic Tartan Scarf and the exclusive, reimagined Winterberry Tartan wrapping Wallace’s ingenious Gift-o-matic. Whilst rooted in our British heritage, the story’s themes of generosity and togetherness resonate far beyond the UK, reflecting the universal spirit of the season.
-Paul Wilkinson, Barbour Group Deputy Managing Director