What is the film about?

Combining elements of stop-motion and live-action, Apple joins forces with Lucia Aniello, director of “Hacks,” and stop-motion animator and director Anna Mantzaris to create the 4-minute holiday film, “Fuzzy Feelings.”

The film begins with a stop-motion animated scene where we find a felt man walking through wintry streets, beset by a series of unfortunate events. Suddenly, the camera zooms out to reveal the creator of the animated film, a young woman using her iPhone to capture her stop motion project, and MacBook to edit it.

Office worker by day and stop-motion artist by night, the film switches between the woman’s live-action real world and stop-motion imaginary world, as we see the animator process challenges with her boss through her stop motion film.

How was the film made?

Credits:

• Agency: TBWA\Media Arts Lab
• Director: Lucia Aniello
• DP: James Laxton
• Production Company: Hungry Man
• Animation Director: Anna Mantzaris
• Animation Production Company: Passion Pictures
• Music: “Isn’t It a Pity” by George Harrison